Privacy Policy

    Privacy Policy for Mead Johnson & Company

    Updated: July 16, 2015

    Please also see our Terms of Use


    For Our Customers in the United States

    I. Purpose of This Privacy Policy

    II. Information We Collect

    III. Use and Disclosure of Your Information

    IV. Use of Cookies and Web Beacons; Web Tracking

    V. Opt-Out; Update and Correction of Personal Information

    VI. Security

    VII. California Residents: Your Privacy Rights

    VIII. Exclusions

    IX. Changes in Our Privacy Policy

    X. Contact Us


    I. Purpose of This Privacy Policy

    Mead Johnson Nutrition respects the privacy of its customers, including visitors to its websites, and understands that information about you, your health, and your health care is sensitive. Mead Johnson Nutrition will not sell or rent your Personal Information to third parties for their own marketing purposes, except as provided in the “Transfer of Control” subsection of this Privacy Policy. Mead Johnson Nutrition developed this Privacy Policy to provide information about our practices regarding the collection, use, and disclosure of information that you may provide when using the Enfamil website (which includes the Enfamil Online Shop and the Enfamil mobile website) and the Enfamil mobile apps. We encourage you to read this Privacy Policy before submitting information or using this website or the mobile apps. By submitting information or using this website or the mobile apps, you acknowledge that you understand and agree to the terms of this Privacy Policy. For purposes of this Privacy Policy, “Personal Information” is data specifically about you, which you typically provide on a voluntary basis. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically. You cannot “opt-out” from having aggregate information collected except as otherwise specified in this Privacy Policy.


    II. Information We Collect

    Information You Voluntarily Provide on the Website
    You can visit much of our website without telling us who you are or providing us with other Personal Information. Some areas of our website allow you to contact us to ask questions or provide comments, including via surveys from our service providers. When you communicate with us and request a response, we ask for your name and contact information so that we may respond to you. Some areas of our website may also require that you submit information to access specific content, features, interactive tools, services, or participate in a particular activity. For example, to create an online account for the Enfamil Online Shop or to subscribe to an email newsletter, we may ask for certain Personal Information such as your name, contact information, address, credit card information if you are making a purchase, and perhaps additional information so we can tailor our response to your request. In addition, when you access certain interactive tools or service, you may be asked to provide Personal Information. Other features of the website, such as the profile update feature, may ask you to provide information such as your education level or certain medical information regarding you, your infant, or your child. You may always choose not to provide the requested information, but then you may not be able to participate in the particular activity that requires the information.

    Information You Voluntarily Provide on the Mobile Apps
    Certain features and tools may be developed for the Enfamil mobile apps that may collect certain information from you. If you provide such information for these mobile app-specific tools and features, we will not use such information except to provide you with those tools and features. For example, the Birth Announcement Creator tool may ask you for your baby’s name, time and date of birth, length, weight and photo to create a birth announcement for you. In addition, the mobile apps may provide enable you to choose to share certain information with certain third parties, such as via Facebook or email. Note that if you visit the Enfamil website on your mobile device (separate from the Enfamil mobile apps), the portions of this Privacy Policy applicable to the website will apply.

    Information We Automatically Collect
    If you use the Enfamil website, we will automatically gather and store certain information about your visit, such as your IP address and your browser type, which is in addition to and separate from any Personal Information that you provide. We may collect this information through the use of cookies, web beacons, and log files. Through our log files, our website keeps track of usage data, such as the source address that a page request is coming from (i.e., your IP address, domain name), date and time of the page request, the referring website (if any), and other parameters in the URL (e.g., search criteria). None of this automatically collected information is deemed to be Personal Information.


    III. Use and Disclosure of Your Information

    Use and Disclosure of Personal Information
    We use the Personal Information you provide us in connection with the service you request or to otherwise contact you. For example, if you use the Enfamil Online Shop, we may use your Personal Information to process your order from the Enfamil Online Shop, to contact you about your order, and to send you emails relating to your order or shopping cart.

    We may personalize and customize our website for certain visitors. From time to time we may ask you to respond to optional survey questions to further personalize your experience as our customer. If you provide information about yourself, you may find the website customized with references to products and/or services that we believe may be of interest to you, based on your previous interactions and information you have provided to us. If you do provide us with Personal Information, you agree that we may contact you through a variety of means, such as postal mail, telephone, or email, to provide you with information we believe may be of interest to you. You may opt-out of this service as described in the “Opt-Out; Update and Correction of Personal Information” section of this Privacy Policy.

    To help provide our services, we occasionally provide information to other companies that work on our behalf. For example, if you enroll in a Mead Johnson Nutrition program, we may also provide your information to our service providers who help Mead Johnson Nutrition develop programs and provide services to you, or for information processing (including analytics), postal mailing, and/or Internet-based delivery purposes. Our service providers may compile and use non-personally identifiable aggregated data to provide the services. We may also share your information with other Mead Johnson Nutrition companies who might invite you to participate in one of their programs.

    We may also disclose your Personal Information as necessary (1) if we determine a website or policy violation has occurred, or to enforce the Enfamil Terms of Use; (2) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of Mead Johnson Nutrition, including to enforce Mean Johnson Nutrition’s rights against unauthorized access or attempted unauthorized access to Mean Johnson Nutrition’s information technology assets or against other inappropriate use of the website or mobile apps; (3) to comply with laws, regulations, court orders and subpoenas or similar requests for information by authorities, or as otherwise required by law (including as described in the “Regulatory Requirements” subsection below); (4) to protect your safety and the safety of others; and (5) to assist us in fraud prevention or investigation. If we are required to divulge Personal Information to law enforcement agencies, we will take appropriate measures to ensure that the requester understands the sensitive nature of any health-related Personal Information they may receive.

    Mead Johnson Nutrition will not sell or rent your Personal Information to third parties for their own marketing purposes, except as provided in the “Transfer of Control” subsection below.

    Use and Disclosure of Non-Personal Information
    We use information we automatically collect (e.g., through log files and cookies) to better understand website usage on the whole, to determine which areas of our websites users prefer (e.g., based on the number of visits to those areas), to improve the utility of the material available on the website, and for other statistical reporting and analysis or other purposes described in this Privacy Policy. Our website may make use of location-based features to customize offers and content based on your geographic location. To deliver these features we will collect information about your IP address via geo-filtering service. By using this website, you consent to the collection and use of your website location data for purposes of delivering these location-based features.

    Mead Johnson Nutrition may also share aggregated or de-identified information and automatically collected information that it collects from its various users and share it with our business partners and other third parties.

    Use and Disclosure of Feedback
    Mead Johnson Nutrition will not treat as confidential any information that you provide that is not Personal Information, such as questions, comments, ideas, or suggestions. By submitting content to the Mead Johnson Nutrition website, you automatically grant Mead Johnson Nutrition, or warrant that the owner of such content has expressly granted Mead Johnson Nutrition, the license described in the Terms of Use. You should be aware that Mead Johnson Nutrition will be free to disclose, including to our service providers, business partners and advertising providers, through any reasonable means and use for any marketing, internal research, or customer service purposes, such information in its sole discretion. By providing such information to Mead Johnson Nutrition, you understand and agree that no relationship has been created between Mead Johnson Nutrition and you, and Mead Johnson Nutrition has no obligation to you whatsoever regarding that information.

    Transfer of Control
    Circumstances may arise where we decide to reorganize or divest part or all of our business or a line of our business, including our information databases and websites, through a sale, divestiture, merger, acquisition, or other means of transfer. In any such circumstance, Personal Information may be shared with, sold, transferred, rented, licensed or otherwise provided or made available by us or on our behalf to actual or potential parties to, and in connection with, the contemplated transaction (without any further notice to you).

    Use of Offline Information 
    Mead Johnson Nutrition may combine Personal Information provided offline with online information as well as records obtained by third parties. This consolidation of information allows us to communicate with you more effectively. Such combined information will be used, shared, and disclosed in accordance with this Privacy Policy.

    Regulatory Requirements
    If you contact us regarding your experience with using any of our products, we may use the information you provide in submitting reports to the U.S. Food and Drug Administration, and as otherwise required of us by law or governmental audit. We may also use the information to contact your healthcare professional to follow up regarding an unexpected event involving the use of any one of our products. You understand that to comply with the law, Mead Johnson Nutrition may not be permitted to comply with your request to amend or remove Personal Information that was provided to Mead Johnson Nutrition by a healthcare professional or a consumer regarding an adverse event or reaction involving medicine or medical devices.


    IV. Use of Cookies and Web Beacons; Web Tracking

    Cookies and Web Beacons
    We store some information on your computer using a technique your browser supports called “cookies.” The cookies are used for a variety of purposes, including but not limited to: helping you sign in (e.g., remembering your user ID if you enroll or register), remembering some of your customized user preferences (if elected), and helping us better understand how people use our websites. In some cases, this information will help us tailor content to your interests or help us avoid asking for the same information when you revisit our websites. To disable or limit the use of cookies, please refer to the options provided by your Internet browser. If you do so, however, some pages on our websites may not work properly.

    We also allow third-party companies, including AddThis and those described in the “Web Tracking” subsection below, to collect certain information when you visit our website. These companies may use non-personally identifiable information during your visits to this and other websites to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or a third party web beacon to collect this information. A web beacon is a clear image or pixel tag in Graphics Interchange Format (GIF) that we (as well as other companies) place on pages of our website to allow Internet advertising or audience measurement companies to help us analyze our advertising campaigns and general usage patterns of visitors to our websites.

    If you prefer that we do not collect non-personally identifiable information about your website visits for the purpose of delivering targeted advertising, you may opt-out by visiting the AddThis website and clicking on the “Opt-Out” button. You can also learn more about this behavioral advertising practice and opt-out of targeted advertising delivered by multiple ad networks at the Network Advertising Initiative.

    Web Tracking
    When you visit our website, our third-party advertising partners and analytics providers (e.g., Google Analytics, KISSmetrics) may collect information about your online activity on the website and on third-party websites. These providers may set web tracking tools (e.g., cookies and web beacons) to collect non-personally identifiable information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third-party websites within their networks, as described above. You may opt-out of each analytics service as provided below.

    Google Analytics
    The website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help us analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage (such as page visits, time on site, time on page, etc.). Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of the website. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. More information about Google Analytics is available here:  To opt out of the Google Analytics collection of information, visit:

    The website uses KISSmetrics to obtain analytics information regarding the activities that users engage in while visiting the website. KISSmetrics collects certain information, including via cookies, such as your browser information, IP address, mobile device information, operating system information, time of visit, etc. Please see KISSmetric’s privacy policy here: [EXTENERAL LINK] If you would like to opt-out of KISSmetrics tracking, please visit this page: [EXTERNAL LINK]

    California Do-Not-Track Disclosures
    Certain web browsers may include settings that allow you to provide “do not track” (DNT) signals to the websites you visit. However, DNT is an evolving technology that currently lacks finalized industry protocols and standards. As such, our website does not currently respond to DNT signals.


    V. Opt-Out; Update and Correction of Personal Information

    When we collect Personal Information from you, you may tell us that you do not want it used for further marketing contact and we will respect your wishes. You can update your marketing options via opt-out instructions at the bottom of any email from us or, if you have registered for the website or the Enfamil Online Shop, via the Profile Update feature. Note that opting out of marketing emails will not prevent you from receiving transactional emails (e.g., emails relating to your Enfamil Online Shop order). In addition, Mead Johnson Nutrition may still contact you in the event of a service or safety notification (e.g., a recall notice), regardless of your stated privacy preferences.

    Except as limited in the Regulatory Requirements section of this Privacy Policy, you may update, correct your Personal Information or opt-out from our mailings and other services that you may have previously requested, by contacting us through the email address or phone number listed in the Contact Us section of this Privacy Policy. Note that your prior opt-out requests may be overridden if you sign up for any mailings or services again after such request.


    VI. Security

    Mead Johnson Nutrition is committed to maintaining the protection of the Personal Information you provide us. However, we cannot guarantee that it is completely secure from people who might attempt to evade our security measures or intercept transmissions over the Internet, and we will not be held liable for any lack of security relating to the use of the website or mobile apps by you.


    VII. California Residents: Your Privacy Rights

    If you are a California resident, you may have the right to request and receive certain information about our disclosure of your Personal Information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. Because it is our policy not to share your Personal Information with third parties for their own direct marketing purposes unless you are first given the opportunity to opt-out from such sharing, we are exempt from having to meet this requirement. If you still wish to learn more about our compliance with this requirement, please contact us using the information provided in the “Contact Us” section below.


    VIII. Exclusions

    Privacy Policies Governing Linked Websites
    As a convenience to our visitors, Mead Johnson Nutrition websites contain links to other websites (including other Mead Johnson Nutrition websites) that may offer useful information. The Privacy Policy described here does not apply to your use of those other websites. Before using any linked website, please review the privacy policy posted on the website to understand how personally identifiable information and online activity data collected through the website is used and protected.

    Online Privacy for Children
    We are committed to protecting the privacy of children. We do not seek to, nor do we knowingly, collect Personal Information from children under 13 years old. If a child has provided us with Personal Information, the parent or guardian of that child may contact us as indicated in the Contact Us section of this Privacy Policy to have the information deleted from our records.

    Additional Information for Non-U.S. Residents
    This website and material provided on this website are solely for promoting products, programs, and business operations within the U.S. If you provide Personal Information to Mead Johnson Nutrition (including through the Contact Us section below), it may be transferred to and processed on computers in the U.S. and other countries. Do not provide your Personal Information to Mead Johnson Nutrition if you do not want your Personal Information to be transferred to the United States or to other countries, or if the laws in your country restrict these types of transfers. Your provision of Personal Information to Mead Johnson Nutrition will be handled in accordance with this Privacy Policy. Your provision of Personal Information to Mead Johnson Nutrition through this website means that you agree to this Privacy Policy.


    IX. Changes in Our Privacy Policy

    Mead Johnson Nutrition may at any time revise this Privacy Policy by updating this posting. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. Your continued use of the website or mobile apps after such changes indicates your acceptance of such revisions. Therefore, you should periodically visit this page to review the most current Privacy Policy.


    X. Contact Us

    have any questions about this Privacy Policy or other aspects of privacy on our websites, please contact us:

    Mead Johnson Nutrition, Fourth Floor, 2701 Patriot Blvd., Glenview, IL 60026 USA
    1-800-BABY123 (M-F 7 am - 7 pm CST/CDT, S 8 am - 4:30 pm CST/CDT)

    Related Links
    Please read our Terms of Use

    Website Privacy Policy


    Last Updated: November 6, 2020


    This Privacy Policy (“Policy”) describes how we, Mead Johnson, an RB company (“RB”), collect, use, and disclose information we obtain about visitors to our websites, our social media pages that we control, and other on-line or mobile services, applications, or advertisements (“Our Sites”), including use of the services available through Our Sites (“Services”).  Unless otherwise provided for in this Policy, this Policy does not pertain to other information that is collected offline.




    Sections within this Policy:


    A. Personal Information Collected

    B. Use of Information

    C.  Sharing and Disclosure of Information

    D. Children’s Privacy

    E. Choices About Your Personal Information

    F.  Product Review Boards, Chat Rooms, Forums, and Other Posting Areas

    G. Promotions with Third Parties

    H. Third-Party Web Sites

    I. International Transfers

    J. Do-Not-Track

    K. Cookies

    L. Summary of Information Practices

    M. Your California Privacy Rights

    N. Rewards Program

    O. Security

    P. Contact Us

    Q. Changes to this Policy


    A. Personal Information Collected


    We may collect personal information about you in a variety of ways, including directly from you as well as automatically through your use of Our Sites or Services.


    (1) Information We Collect Directly From You.


    We may collect the following personal information directly from you:



    • If you create an account with us (which may be required to access certain features of Our Site and Services), we may collect your first and last name, email address, preferred password, your child’s date of birth, your child’s gender, your child’s name, and health care provider number;
    • In connection with your account and, if provided by you, we may collect your date of birth, mailing address, and answers to survey questions regarding goods and services that may be of interest to you;
    • If you purchase a product or service via Our Sites, we may collect your first and last name, email address, mailing address, and billing information;
    • If you contact us with a question related to our products or services, we may collect your first and last name, email address or phone number, and product or service details;
    • If you choose to participate in a contest or sweepstakes, we may collect your first and last name, date of birth, and email address; and/or
    • If you apply for a job, we may collect your first and last name, email address, mailing address, your education and work history, and other information you may provide to us when applying.


    (2) Information We Collect Automatically.


    We may automatically collect the following information (including some personal information) about your use of Our Sites or Services.

    • Device and Usage Information: We collect information about how you access our Sites or Services, including data about the device and network you use, such as your domain name, device ID, browser type and operating system, Internet Protocol (IP) address, the referring Uniform Resource Locator (URL), and the webpage that led you to Our Sites. We also collect information about your activity on our Sites, including the web pages you view, links, buttons and images you click, the length of time you visit Our Sites and/or use our Services.
    • Transactional Information: When you make a purchase or return, we collect information about the transaction, such as the product details, purchase price, and data and location of the transaction.
    • Information Collected by Cookies and Similar Tracking Technologies: We may collect information about your use of Our Sites and Services through cookies, web beacons, and other technologies. For more information about cookies and how to disable them, please see the section “Cookies” below.


    (3) Information We Collect from Other Sources


    We may also obtain information about you from other sources. For example, we collect information about you from advertising networks, social networks, data analytic providers and other third-party sources.


    (4) Information We Derive


    We may derive information or draw inferences about you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.


    B. Use of Information Collected


    We may use your information, including your personal information, for the following purposes:


    • To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
    • To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using Our Sites or Services.
    • For marketing and promotional purposes. For example, we may use your personal information, such as your email address, to send you newsletters, marketing emails, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the personal information that we collect to assist us in advertising our Services on third-party websites.
    • To better understand how users access and use Our Sites and Services, both on an aggregated and individualized basis, in order to improve Our Sites and Services and respond to user desires and preferences, and for other research and analytical purposes.
    • To protect us and others, including as necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or potential threats to the rights and property of RB, the safety of any person, or as necessary to comply with law.
    • To debug, identify, and repair errors in Our Sites and Services.
    • To administer contests, petitions, and sweepstakes.
    • To administer our rewards program.


    C. Sharing and Disclosure of Information


    We may share your personal information, as follows:


    • Affiliates. We may disclose the personal information we collect from you with affiliates with which we share common branding; however, if we do so, their use and disclosure of your personally identifiable information will be subject to this Policy.
    • Service Providers. We may disclose the personal information we collect from you to third-party vendors, contractors or agents, that perform functions on our behalf for specific business purposes, such as order processing and fulfillment, customer service, research, administration of contests and sweepstakes, sending and tailoring communications, and performing data analytics.
    • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
    • In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
    • To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the rights and property of RB or others or the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.
    • Aggregate, Anonymized, and De-Identified Information. We may share aggregate, anonymized, or de-identified information about users that cannot reasonably be used to identify you .

    We do not authorize these third parties to use your data for purposes other than for which it has been provided, and do not authorize these third parties to disclose that information to unauthorized parties or use that information for their direct marketing purposes.


    D. Children’s Privacy


    Our Site and Services are not directed to individuals under the age of 13, and we request that these individuals not provide personal information through the Service. If your child has submitted Personal Information and you would like to request that such Personal Information be removed, please contact us as outlined below under “Contact Us.”


    We do not knowingly sell or otherwise disclose the personal information of minors under the age of 16.


    E. Choices About My Personal Information


    You may modify your personal information that you have submitted by logging into your account and updating your profile information, or contacting us at  Please note that copies of information that you have updated, modified, or deleted may remain viewable in cached and archived pages of the Site for a period of time.


    We may communicate with you via email if you purchase products or services from us.  For example, we may email you to confirm and otherwise facilitate your purchase, send you information about changes to our products and/or services, and, if applicable, send you notices and other disclosures as required by law.  Generally, you cannot opt-out of

    these informational communications.


    We may also send you marketing or promotional emails.  You may opt-out of such communications by following the opt-out instructions contained in the email.  Please note that it may take up to 10 business days for us to process opt-out requests.  If you opt-out of receiving these marketing or promotional emails please note that, as described above, we may still send you emails in certain circumstances.


    F. Product Review Boards, Chat Rooms, Forums, and Other Posting Areas


    We may offer public interactive forums and review boards through Our Sites, like discussion boards, product reviews, chat rooms, community forums, wikis, social networking platforms and blogs. When you participate in such offerings, your username, postings and other personal information you choose to provide or communicate in these public spaces may be seen by others, and you should exercise caution when disclosing such information and realize that information you post could remain viewable in cached or archived webpages or copied and stored by other users even after you remove it. We cannot control the actions of other users of Our Sites, and we are not responsible for the results of your postings.


    By connecting your properties account and your social media account, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media provider’s privacy policy.


    G. Promotions with Third Parties


    From time to time we will work with other companies to offer a joint promotion or a special offer to you with a third-party. Please note that when you provide information for these promotions it will be indicated whether you are providing your information directly to us or to the third-party to use for their own marketing purposes.  When you do provide your information for their purposes, their use of your information will be governed by that party’s own privacy policy.


    H. Third-Party Web Sites


    This Policy applies solely to information collected on this Site.  The Site may contain links to other websites, and any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites.  We are not responsible for the privacy practices of these other websites.


    I. International Transfers


    We are a global company, with offices located in many countries.  As such, your personal information may be stored in a country other than the United States in servers or in locations where we have a global office or where a global service provider is situated, whose data privacy and security rules will be different from those found in the United States.


    J. Do-Not-Track


    Currently, our systems do not recognize browser “do-not-track” requests because a uniform technological standard has not yet been developed. We may honor “do not track” signals in the future. You may, however, disable certain tracking by disabling cookies or opting-out of targeted advertising as noted below.


    K. Cookies


    We use cookies and other tracking mechanisms to improve our Services and provide you with the best possible experience. We use cookies to track your preferences and purchases as you navigate through our Site and to save you from having to re-enter information every time you visit our Site. By using cookies to track your visits, we can make your next shopping experience on our Site better. To search our Site and/or place an order, you need to have the cookies feature of your web browser turned on. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests.


    Some cookies are necessary to make the Site work properly. These cookies can be disabled, but the Sites and Services may not work properly. Other types of cookies go towards functionality, personalization, performance or analytics, which are optional. These optional cookies may be disabled should you elect to opt-out from having them collected from you.



    (1) Types of Cookies


    Cookies are pieces of information that a website transfers to your computer’s hard drive through your web browser for record-keeping purposes.  Some cookies allow us to make it easier for you to navigate Our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at Our Site and Services. There are two types of cookies: session and persistent cookies.


    • Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into Our Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through Our Site.
    • Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity.


    Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.  Visitors to Our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.



    (2) Local Storage Objects


    We may use Flash Local Storage Objects (“Flash LSOs”) to store your site preferences and to personalize your visit.  Flash LSOs are different from browser cookies because of the amount and type of data stored.  Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser.  For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions.  To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.


    (3) Clear GIFs, Pixel Tags and Other Technologies


    Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies.  In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages.  We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with Our Site to, among other things, track the activities of Our Site visitors, help us manage content, and compile statistics about site usage.  We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our e-mails are viewed, and track whether our emails are forwarded.


    (4) Third-Party Analytics


    We use automated devices and applications, such as Google Analytics, to evaluate usage of Our Site. We also may use other analytic means to evaluate Our Site.  We use these tools to help us improve Our Site’s performance and user experiences.  These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (Flash LSOs), to perform their services.  To learn more about Google’s privacy practices, please review the Google Privacy Policy at You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at


    Cross-Device Use. We and our third-party service providers, including Google, may use the information that we collect about you (whether directly from Our Site, through your device(s), or from a third-party) to help us and our third-party service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.).  We, and our third-party service providers also may use the cross-device use and other information we learn about you to serve targeted advertising on your devices and to send you emails.  To opt-out of cross-device advertising, you may follow the instructions set forth in the Third-Party Ad Networks section below.  Please note:  if you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser or device from which you accessed the opt-out.  If you use multiple devices or web browsers, you will need to opt-out each browser or device that you use.


    (5) Third-Party Ad Networks


    We use third-parties such as network advertisers to display advertisements on Our Sites, to assist us in displaying advertisements on third-party websites, and to evaluate the success of our advertising campaigns.  Network advertisers are third-parties that display advertisements based on your visits to Our Site as well as other websites.  This enables us and these third-parties to target advertisements by displaying ads for products and services in which you might be interested.  Third-party ad network providers, advertisers, sponsors, and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs, and other technologies to measure the effectiveness of their ads and to personalize advertising content to you.  These third-party cookies and other technologies are governed by each third-party’s specific privacy policy, not this one.  We may provide these third-party advertisers with information about your usage of Our Site and our Services, as well as aggregate or de-identified information about visitors to Our Site and users of our Services.


    You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”).  For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: (NAI) and (DAA).


    Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you.  It does not mean you will no longer receive any targeted content or ads on Our Site or other websites.  You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective.  Additional information is available on NAI’s and DAA’s websites accessible by the above links.

    L.  Summary of Information Practices


    The following table summarizes our personal information collection, use, and sharing practices in the preceding 12-months since we last updated this Policy.


    Category of Personal Information Collected

    Categories of Sources

    Commercial/Business Purpose for Collection

    Categories of Third Parties with Whom We Share Personal information


    Examples: Full name, email address, phone number

    You; tracking technologies on the Site

    Processing or fulfilling transactions; providing customer services, managing and improving Site functionality; protecting against malicious, deceptive, fraudulent or illegal activity

    Affiliates; IT and cloud providers; analytics, marketing and social media providers; other service providers; third parties that assume control over all or part of the business in connection with a merger, acquisition, bankruptcy, or similar event

    Characteristics of protected classifications under California or federal law

    Examples: Age, gender


    Processing or fulfilling transactions; providing customer services,


    Commercial Activity

    Examples: Information about goods or services purchased or considered

    You; your mobile device and computer used to access the Site

    Processing or fulfilling transactions; providing customer, analytic, or marketing services


    Internet and other network activity

    Examples: Browsing activity

    You; your mobile device and computer used to access the Site

    Processing or fulfilling transactions; providing customer, analytic, or marketing services


    Professional or employment-related information

    Examples: Job history

    You, and outside sources, such as credit bureaus

    Processing and fulfilling employment applications; facilitating administrative purposes

    Service providers, such as HR vendors or cloud providers

    Inference Data

    Product preferences

    Your mobile device and computer used to access the Site; tracking technologies

    Providing analytic or marketing services




    Sale of Information. We do not sell any of your personal information for money to any third parties. Any unintentional or incidental information exchanges with our third-party partners are not intended to be for consideration. However, we do use cookies and other tracking technologies, which may in some cases constitute the sale of personal information under the California Consumer Privacy Act (“CCPA”) or other privacy laws. If you would rather that we do not share your information for these purposes, see how to opt-out below.



    M. Your California Privacy Rights


    If you are a California resident, you have the right to know what personal information we collect, use, disclose or sell about you under the California Consumer Privacy Act (“CCPA”). Additionally, you have to right to request access to and delete your personal information, opt-out of the sale of personal information, and be free from discrimination for exercising these rights.


    To exercise these privacy rights, please follow the instructions below:


    (1)  How to request access to your personal information. You may request access to your personal information twice in a 12-month period. To do so, please complete the webform, email us at or call 1-800-BABY123. We will respond with an Access Request detailing the categories and specific pieces of personal information we have collected, used, disclosed or sold about you. Please note that we may not always be able to fully address your request; for example, if confidentiality or legal obligations apply.


    (2)  How to request deletion of your personal information. You may request that we delete the personal information we collected about you twice in a 12-month period. To do so, please complete the webform, email us at or call 1-800-BABY123. Please note that we may need to retain certain personal information about you as permitted by law, such as to complete a transaction or comply with our legal obligations.


    How to opt-out of the sale of your personal information: You have the right to opt-out of the sale of your personal information to third parties. To opt-out of the sale of your personal information, please click “Do Not Sell My Personal Information” or complete the webform.


    Verification. To help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or considering your deletion request. Upon receipt of your request, we will send you a verification form to your designated email address. To complete your request, please respond to the verification form when you receive it. 


    Authorized Agents. You may designate an authorized agent to make a request on your behalf. We may ask for evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.


    For any further information regarding your CCPA rights, please contact us as outlined below.


    N. Rewards Programs


    We offer a variety of rewards programs and sweepstakes. If you are a California resident, you may be entitled to know the nature of these financial incentives and how we value your personal information collected from these programs. Through these offerings, consumers provide us with some personal information (e.g., names, emails, phone numbers, address, online activities, transaction history, etc.) when they opt-in to our programs. There is no obligation to opt-in and consumers can opt-out at any time. If you join a rewards program, we use the personal information that you provide to better engage with you. Generally, we do not assign monetary or other value to your personal information. We may award You with points for signing up for a program or participating in events. Those points can be put towards product purchases. We do not assign points based on the sharing of personal information. We would calculate the value of your personal information to our business as equal to the value of any financial incentives that you may have received through the programs. You can opt-in to, or opt-out of, our programs at any time through the same means they are offered or by contacting us at


    O. Security


    No method of data transmissions over the Internet can be guaranteed to be 100% secure, so, we cannot ensure the security of any information you transmit to us.  We do incorporate commercially reasonable technical and administrative means intended to provide security on our systems from corruption, loss, unauthorized access, or misuse.  You should also take steps to protect against unauthorized access to your password by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity. If you feel that the security of any information or any account that you have with us may have been compromised, please contact us immediately as outlined below.

    P. Contact Us


    If you have any questions about this Policy or our privacy practices, please contact us at or 1-800-BABY123 or write to us at:

    Mead Johnson 2400 West Lloyd Expressway Evansville, IN 47721 USAAttn: Consumer Resources Center

    All information you provide in any written communication will also be covered by this Policy.

    Q. Changes to this Policy


    This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on Our Site. 



    Last update 2020-12-16